Digital Journalism
Digital Journalism is a concentration that involves journalists telling stories of public importance and interest concerning issues, individuals, companies, and government. It communicates messages verbally and with moving pictures. In essence, Digital Journalism is television news. Students learn how to produce TV news programs by studying course content in Introduction to Digital Video, Broadcast News Writing, Television and Digital News Reporting, and News Producing and Presenting, among others. The specialization prepares students for jobs includingnews reporter, videographer, news producer, digital content manager, and web and social media manager.
GB 211 Intro to Business Applications 3
CO 305 Intro to Public Speaking 3
CO 345 Photographic Imaging 3
CO 350 Intro to Public Relations 3
CO 360 Broadcast & Digital News Writing 3
CO 410 Broadcast & Cable Programming 3
CO 421 MC-TV: Studio Lab 3
CO 365 TV & Digital News Reporting I 3
CO 372 TV & Digital News Reporting II 3
XCO 771 Communications Elective 3
XCO 772 Communications Elective 3
XCO 773 Communications Elective 3
XCO 774 Communications Elective 3
CO 417 News Producing & Presenting 3
EN 301 Grammar & Linguistics 3
TOTAL 45 hours
Graphic Design
The Graphic Design concentration involves communications that use print media, still photography, motion software, and other computer applications to combine images and words to convey creative messages. The computer-produced creations are used in the digital production of flyers, brochures, magazines, newspapers, Web content, and text alterations. Courses include Digital Image Manipulation, Logo Design and Drawing, Motion Graphic Design, and Photographic Imaging. Advertising firms, print publications, the film industry, and online media companies hire individuals who are proficient in Graphic Design. Graduates are prepared to work jobs such as graphic artist, art director, and multimedia animator.
GB 211 Intro to Business Applications 3
CO 305 Intro to Public Speaking 3
CO 345 Photographic Imaging 3
CO 340 Advertising 3
CO 355 Print News Reporting 3
CO 390 Digital Image Manipulation 3
CO 430 Scriptwriting 3
CO 356 Milean Lab 3
CO 405 Logo Design & Drawing 3
XCO 771 Communications Elective 3
XCO 772 Communications Elective 3
XCO 773 Communications Elective 3
XCO 774 Communications Elective 3
CO 495 Motion Graphic Design 3
CO 315 Print Layout & Design 3
TOTAL 45 hours
Integrated Public Relations
The Integrated Public Relations concentration prepares students to create persuasive messages disseminated to various targeted audiences. The messages, dispersed through brochures, press releases, newsletters, annual reports, and other means, intend to motivate internal and external publics to think positively and behave predictably in regard to the desires of a company, organization, or public figure. Required courses include Professional Communication, Social Media Management, and Public Relations Strategies and Tactics. Among PR jobs are public information officer, special events coordinator, social media manager, and PR practitioner.
GB 211 Intro to Business Applications 3
CO 340 Advertising 3
CO 350 Intro to Public Relations 3
CO 355 Print News Reporting 3
CO 390 Digital Image Manipulation 3
CO 430 Scriptwriting 3
CO 356 Milean Lab 3
CO 451 Public Relation Strategies & Tactics 3
CO 385 Professional Communication 3
CO 465 Social Media Management 3
XCO 771 Communications Elective 3
XCO 772 Communications Elective 3
XCO 773 Communications Elective 3
CO 352 Public Relations & Message Design 3
CO 315 Print Layout & Design 3
TOTAL 45 hours
Business Communications
The Business Communications concentration entails the skills and knowledge of the marketing and management functions for mass media companies. Students learn how to communicate proficiently as well as acquire knowledge relating to management functions for mass media companies and non-media operations. Courses include Principles of Marketing, Organizational Behavior, Principles of Management, and Telecommunications Management. Graduates are qualified to compete for employment at non-profit organizations, for-profit businesses, and communications regulatory agencies. Specific jobs include account executive, human resources director, customer service representative, unit manager, marketing director, and FCC investigator.
GB 220 Intro to Business Mathematics 3
GB 338 Business Communication 3
GB 365 Legal Environment of Business 3
MG 381 Principles of Management 3
GB 340 Principles of Marketing 3
CO 305 Intro to Public Speaking 3
CO 355 Print News Reporting 3
CO 410 Broadcast & Cable Programming 3
CO 460 Broadcast Regulation 3
CO 415 Telecomm Management 3
XCO 771 Communications Elective 3
XCO 772 Communications Elective 3
XCO 773 Communications Elective 3
MG 390 Organizational Behavior 3
MG 490 Management Internship 3
TOTAL 45 hours